It has become a staple of my computer maintenance routine.ĬMMX is built around a great looking and easy to navigate GUI (Graphic User Interface).
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Overall: I have been using Clean My Mac X (CMMX) for over 10 years to fine tune and optimize the performance of my Apple Mac Laptops and Desktop Computers. Best results requires intermediate to advanced OS X knowledge Updated regularly for current OS X versionĬons: - "Junk Cleaner" can reset important preferences Pros: -Good selection of optimization tools The former fully removes unneeded apps, and the latter instantly updates all of your software. One big button easy.To make your Mac life more orderly, you get a cool duo of Uninstaller and Updater. That’s because cleaning your Mac should be easy. It’s here to provide easy solutions: no digging through folders, no long instructions. We went an extra mile to make CleanMyMac X so accessible and informative. Fixing issues on your Mac may take hours. Mac cleaning tools in CleanMyMac X will cut the extra weight in seconds. You can remove tons of clutter that lurks in iTunes, Mail, Photos, and even locate gigabytes of large hidden files. It cleans unneeded files, like outdated caches, broken downloads, logs, and useless localizations. CleanMyMac X chases junk in all corners of your macOS. It can be anything you tell it to be: a macOS cleaner, a performance monitor, a malware remover, and well, a life saver. The hub is seen as an important enabler of both ongoing customer retention and future revenue growth.CleanMyMac X replaces dozens of optimization tools for Mac. This was paramount to not alienate their existing customer base.įinally, Paddle is helping MacPaw to develop the next stage of its SaaS evolution: a ‘customer cabinet’ that provides a one-stop-shop for users to manage their subscription, add new licenses and access upgrades or other products. Launching subscriptions also required a communications strategy to demonstrate the additional value customers receive under the subscription model - Quicker release cycles, improved customer experience, and more. This included reducing the focus on checkout conversion rate and more emphasis on customer retention, monthly recurring revenue, and customer lifetime value. Paddle has also supported MacPaw in transitioning how they set their financial targets and KPIs to be a better fit with SaaS. Email Dunning helps create and send optimized pre-billing and payment failure messages to customers. Intelligent Payment Dunning in order to maximize the rate of successful payments even if it failed initially. Paddle implemented its end-to-end Optimised Payment Acceptance via global infrastructure of banks, payment processors and card companies to maximize checkout and renewal payment acceptance in addition to other features as auto-updating of expired cards to ensure customers can continue to pay for their subscriptions. Once this testing had been completed and CleanMyMac X was launched as a primarily SaaS product (with an option for one-off purchase), the focus shifted to maximizing retention of new subscription customers. The first stage was to test the subscription model and ensure it was viable with a sufficient number of existing customers.įor a six-month period prior to the launch of CleanMyMac X, the first SaaS edition of the product, Paddle helped MacPaw to **A/B test** its pricing by channel and geography – working to identify the sweet spot that would maximize both the subscription cost and conversion rate. Paddle worked closely with the MacPaw team to ensure that the shift to SaaS was a steady process, closely informed by customer feedback.
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It also wanted to break the cycle of high development costs for new releases, and the risk that customer uptake of these expensive updates would disappoint.Īs a well-established company with a loyal customer base, MacPaw needed to make this change carefully. As a SaaS company, it saw the potential to serve customers better through regular updates that could be shipped to subscribers as they became ready. Since it launched in 2008, MacPaw had typically released new versions of CleanMyMac every three years.
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It wanted to explore the benefits of transitioning away from software licensing and releasing the newest version of its flagship CleanMyMac product through a SaaS model. MacPaw provides software to help Mac users clean, speed up and protect their devices.